UPGRADED (CONSUMER_MOLECULES)
UPGRADED (CONSUMER_MOLECULES)

BETTER MOLECULES. BETTER BRANDS. BETTER WORLD.

BETTER MOLECULES. BETTER BRANDS. BETTER WORLD.

ABOUT

Upgraded Consumer Molecules (UCM) is a science-led innovation company dedicated to transforming the everyday substances. We develop, enhance, and commercialize functional molecules that improve quality of life, then bring them to the world through globally scalable brands.


Our work sits at the intersection of pharma-grade chemistry and consumer product innovation, bridging the gap between the lab bench and the marketplace. Every molecule we create is designed for real-world impact: safe, effective, sustainable, and capable of delivering experiences people love without the trade-offs they’ve come to accept.

MISSION

Our mission is to elevate the world by creating and improving everyday molecules, transforming them into powerful, trusted brands, and commercializing them worldwide.


To achieve this, we use AI-powered pharma-grade predictive chemistry. We combining advanced machine learning, computational modeling, and experimental synthesis to accelerate discovery and optimize performance. This approach allows us to identify and perfect functional compounds at a fraction of the time and cost of traditional methods, opening the door to innovations that previously weren’t possible.


We focus on molecules that enhance daily life, always guided by the principles of efficacy, safety, and sustainability.

APPROACH

  1. AI-Powered Discovery: We leverage proprietary machine learning models, molecular simulations, and high-throughput lab testing to design and predict the behavior of novel compounds with pharmaceutical precision.
  2. Targeted Improvement: Rather than chasing “new” for novelty’s sake, we identify existing everyday molecules that can be improved—removing side effects, enhancing benefits, and increasing sustainability.
  3. Brand-First Integration: We build consumer brands around our molecules from day one, ensuring that when they reach the market, they’re ready to scale globally with strong identity, trust, and demand.
  4. Rapid Commercialization: By combining academic-grade research with an entrepreneurial execution model, we move from concept to commercial product with unmatched speed and precision.
  5. Global Impact: We design for worldwide relevance: molecules that can improve lives across markets, cultures, and lifestyles, backed by scalable manufacturing and regulatory pathways.

ABOUT THE FOUNDERS

Julius Makarewicz

Julius Makarewicz is an award-winning Canadian entrepreneur and the Founder of Nude Beverages, the catalyst for the North American canned vodka soda and hard seltzer market. Since launching in 2017, Nude has sold over 200 million cans across Canada and was acquired in 2024 by Ace Beverages, a division of Corby Spirit and Wine/Pernod Ricard. His track record reflects a unique ability to identify market gaps, create category-defining products, and scale them nationally. During his decade long tenure as CEO, Julius created multiple dynamic brands such as Slappy's, Los Flamingos, and Lake Day, which are all in market today. He currently serves as an Advisor to both Ace Beverages and Sesh Products.


Awards & Recognition:

  • Ernst & Young Pacific Entrepreneur of the Year Finalist (2021)
  • Globe & Mail Fastest Growing Companies in Canada #8/400, (2021)
  • BCBusiness 30Under30 (2018)
  • BIV Food & Beverage Leaders (2021)

Jolene Reid, PhD

Dr. Jolene Reid, PhD is an Assistant Professor of Chemistry at the University of British Columbia and the Principal Investigator of the Reid Lab, where she leads pioneering research at the intersection of artificial intelligence, computational chemistry, and molecular design. Her team develops AI-powered and data-driven methods to accelerate the discovery of functional compounds, bridging academic breakthroughs with scalable, real-world applications. Dr. Reid’s expertise in molecular science and passion for innovation have positioned her as a leader in advancing the integration of chemistry and machine learning to address global health, performance, and sustainability challenges.


Awards & Recognition:

  • Amgen Young Investigator Award (2024)
  • Brian James Award in Catalysis (2024)
  • Scialog Fellow in Automating Chemical Laboratories (2023)
  • Thieme Chemistry Journal Award (2021)
  • Marie Skłodowska‑Curie Actions Global Fellowship (2018)

CONTACT US

UCM is based in Vancouver, Canada. For all information and job applications please email info@upgradedconsumermolecules.com, or feel free to fill out the form below.

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